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DEGENERATEMarch 15, 20265 min read

The Science of Why You Can Never Pick a Restaurant

You have access to every restaurant review ever written. You can see photos of every dish. You know every option. This is exactly why you cannot decide. This is not your fault. This is science.

You have a phone with every restaurant in a 10-mile radius catalogued with photos, reviews, hours, and menus. You have more information than any human being in history has ever had about where to eat dinner. You are standing in your kitchen at 7 PM having a disagreement with another person who also cannot decide, and you are both going to spend 40 minutes on this before ordering something that was available the entire time.

This is decision paralysis and it is a genuine psychological phenomenon made exponentially worse by technology.

The mechanism is called the paradox of choice. Barry Schwartz wrote a whole book about it. The core finding: more options do not make decisions easier. They make decisions harder. ...

The mechanism is called the paradox of choice. Barry Schwartz wrote a whole book about it. The core finding: more options do not make decisions easier. They make decisions harder. When you had three restaurants available, you picked from three. Now you have 200 options, 4,000 reviews per option, the ability to see the exact dish you would order before going, and the expectation that the meal you choose should be definitively optimal. The decision difficulty scales with the number of options faster than any human cognitive system can handle.

Here's how a typical restaurant decision unfolds after age 25 with modern technology.

Step one: someone suggests a cuisine broadly. "What do you feel like?" This question is a trap. It sounds like it narrows things down. It does not. It generates three to seven counter-suggestions and three to seven opinions about those suggestions.

Step two: someone opens a review app. This is the mistake that extends the process by 25 minutes. The review app has 200 results. You're now sorting by rating. The highly-rated places are too expensive, too far, fully booked, or the food looks better in photos than in reality based on someone's 2-star review from 11 months ago.

Step three: someone proposes a place with confidence. This is met with counterproposals, not agreement, because confidence signals a decision was made without consultation and the other party needs to contribute to the process.

Step four: the veto cycle. Everyone can veto. Nobody can commit. You are not deciding where to eat. You are running an elimination tournament where every option is eventually eliminated and the process resets.

Step five: someone says "I don't care, you pick." They do care. They have a clear preference they are not stating because stating it feels like imposition. They will be happy with your choice unless you pick wrong, at which point they will not say anything but you will know.

Step six: you pick the place you both knew about before you opened the app. It's fine. The food is fine. The decision took 40 minutes and you're eating at 8:15 instead of 7:30.

The cure is assigning a decider. Someone picks. The other person can reject one time, maximum. Rejection must include an alternative. Veto without alternative is not allowed. This system works. Nobody likes it because it removes the performance of collaborative decision-making that both people want even though both people find it exhausting.

Pick the place. Any place. The meal you didn't overthink is always better.

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